Cross-Channel Experience Assessment
Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors fundamentally reshaping customer...
View ArticleExplode Six Marketing Myths
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you...
View ArticleFive Steps to Improving Business Performance Through Customer Intimacy
Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly...
View ArticleUsing Satisfaction Surveys to Achieve a Competitive Advantage
No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction. Discover how you can create satisfaction...
View ArticlePowerhouse Holiday Marketing Strategies for Online Retailers
This whitepaper looks at how online retailers and e-commerce sites can best get ready for the 2011 online holiday shopping season. Based on the September 29 webcast, “Powerhouse Holiday Marketing...
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